BlockBuster is offering all current rental service subscribers the opportunity to enjoy a two week free trial with their BlockBuster Online service.  This is an option for those who want the convenience of having the movies they want to see delivered to them, and if they want a new movie right now, it is as easy as driving to the neighborhood blockbuster to exchange the movie that came in the mail at no extra cost.  This is a huge advantage over any other online renting service.  BlockBuster gives you the option, whereas online only rental companies basically force you to wait to receive the next movie on your list via the postal system.  Subscribing to BlockBuster Online provides a more robust rental experience because of the option to go to a local store and not being subject to the limited availability of a certain title at a store.

Even with the advent of online video rental, the classic video rental store refuses to disappear.  Maybe people are just old fashioned, even with everything you could ever want available ever the internet, and we still keep going to stores.  The video store is perhaps the best example of this phenomenon.  There are large corporate video stores nationwide, like BlockBuster Video and Hollywood, but there are still just about as many smaller independent video rental establishments that have much more specialized selections that appeal to a wide variety of people.  Across the nation in small towns everywhere, there are little video stores that people go to because it is what they know, what they are comfortable with.